Show meets business.
One of the greatest tricks that Hollywood has ever managed to pull off, is to hoodwink the public into thinking that the most important part of the word show-business is ‘show’ and that the business part of it doesn’t mean what business is commonly accepted to mean. That is, selling a thing to people and selling enough of that thing to make a profit.
I was thinking this the other night as I watched the Oscars, specifically my last blog, where I referenced ‘Winnie-the-Pooh; Blood and Honey’ a 2023 slasher movie that despite being widely acknowledged as one of the worst films ever, was made on a budget of $100,000 but netted a global box office of about $5,000,000 – and to which a sequel is planned. And why wouldn’t it be? A profit margin of 4,900% is the very definition of a successful business venture, which only highlights the almost awe inspiring financial failures that made up the majority of films 2023.
Most films fail to recoup their production and marketing budgets and it is an accepted truism in the movie business that whatever the actual production budget for a film is, one should also allow about half of that amount for that to cover the associated costs that accompany the selling of it, the marketing, the distribution, and all of the other the blah, blah, blah it entails. Some films spend way more than that.
Take ‘Barbie‘,for example one of last years most successful films. It cost $135 Million to make, made $1.4 Billion globally, but reportedly had a marketing budget of $150 Million. Whist those are big numbers, they’re nowhere near as big as Winnie’s 4,900%. profit. And that is nowhere ‘The Blair Witch Project’ which while costing $60,000 to make implausibly made $248,638,099, a profit of 414,300%.
So its worth bearing in mind, when thinking of Martin Scorceses’ critique of Marvel films not being real cinema and dismissivly comparing them to rides at theme parks, that theme parks only exist to entertain and that if they don’t, then the public will vote with their feet. Much like they did with his latest cinematic bum number, ‘Killers of the Flower Moon’, which worked out costing $1Million for each of its 200 minutes, but had a paltry total box office of $157 Million.
So for all of the gushing press that the Oscars have generated, about how it is attempting to become more inclusive, more diverse and more whatever it pretends to be ,the one thing it is and always has been, is massively condescending about the kind of films that most people see. If there was one moment above all else that typified this this achingly superior attitude, it was when the host, Jimmy Kimmel, read out a tweet from Donald Trump. The tweet, essentially mocking of the entire ceremony, and Kimmel in particular.
Of course this played out well. Kimmel knew his audience, knew that their illiberal liberality would approve his sneering tone, knew well that the cheers and applause would follow, knew also that he was addressing not the television audience, but thousand or so packed into that theatre gleefully staring back at him.
It proved that whilst showiness is a business, it is a business increasingly out of touch with the consumers it depends on.